Bike Fixtation Joins Saris Family of Brands
Madison-Based Manufacturer Acquires the Global Leader in Innovative Bike Infrastructure
Saris is pleased to announce the acquisition of the Minneapolis-based global leader of bike infrastructure, Bike Fixtation. This acquisition will allow Saris to further fulfill their mission, which states, "Through exceptional bicycling products, we commit to positively impacting the lives of each other and our community." Additionally, the acquisition brings together two like-minded companies who will together build off their individual history in product development to be the best-in-class provider of bike parking racks, air pumps and bike repair products.
"When you look at the category of bike infrastructure, you look at it as one of the great ways you can help create positive experiences on the bike," said Saris founder and President, Chris Fortune. "The products created by Bike Fixtation are wonderful because they help extend the ride and make riding a bicycle even more enjoyable. Their talented team knows that whether a ride is for transportation or pleasure, it's important to have public places that enable and encourage cyclists to fix up their bike, fill up their water bottles, add air to their tires or wash their bikes. In essence, these products help create bicycle-friendly spaces that offer a helping hand to their patrons. From coffee shops to trail heads to apartment buildings, these gathering places for bikes provide a way for cyclists to take care of their bikes and help get them back doing what they love – riding their bike."
The partnership will allow the company and its team members to work together to accomplish great things. "They’re a cool, creative company," Chris said. "We're looking forward to bringing the knowledgeable members of the Bike Fixtation team, including founder Chad DeBaker and Andy Lambert of sales and marketing, together with our team leader, Mike Basarich, to continue with their tradition of bringing best-in-class outdoor bike solutions that are durable and dependable."
In addition to Bike Fixtation's history of being first-to-market with their market leading products, Saris was impressed with an organization built around the same business principles of "doing the right thing." From their talented Minneapolis-based team to their manufacturing philosophy focused on local vendors and suppliers to their shared commitment to bicycle advocacy, as the two companies have come together organizationally they've discovered they're a lot alike.
Even though Bike Fixtation has joined the Saris umbrella of brands, business will continue to operate in its current fashion in Minneapolis. The Bike Fixtation brand, warranties, customer and technical support will remain unchanged. Saris is committed to running the business where it is currently located, and will continue to invest in the Bike Fixtation team. Ultimately, this new partnership will allow both Saris and Bike Fixtation to become a one-stop-shop for all products needed to implement and support bicycle infrastructure.
Saris is a manufacturer of bicycle accessories committed to making their products in Madison, WI. At Saris, bikes are at the heart of everything they do. Through their products, Saris propels all types of bicyclists forward be it in pursuit of personal enjoyment or peak performance. Through their advocacy, Saris promotes healthier, happier, bike-smart communities both locally and nationally.
Saris endorses four brands: Saris hitch bike racks and trunk racks for cars, CycleOps indoor bike trainers and PowerTap power meters, in addition to Bike Fixation bike parking racks and bike repair stations.